Reasons to Use an ExtendedSSL Certificate
The ExtendedSSL (EV) Certificate provides the highest level of identity assurance and works as a guarantee that the organization behind the website, as well as the trusted third party validating the identity, completed a thorough identity verification process. The issuance process of EV SSL Certificates is strictly defined within the EV guidelines (a set of vetting principles and policies approved by the CA/Browser forum) and GlobalSign, as the issuing Certification Authority, must be WebTrust accredited to complete the validation steps. This verification process requires the applicant organization to prove exclusive rights to use a domain, confirm its legal, operational and physical existence, and finally prove the entity has authorized the issuance of the Certificate.
Extended Validation SSL Certificates should be used when identity assurance, visible trust and a guaranteed level of encryption are required. High profile websites often targeted for phishing attacks, such as major brands, banks or financial institutions, should use EV SSL for all public facing websites, but any website collecting data, processing logins or online payments also needs the increased trust provided by EV SSL. EV SSL also allows less well known brands to use a standardized level of trust to compete against the more familiar brands already established on the Internet.
EV SSL provides high levels of encryption for any data transmitted online. Therefore, as part of an overall security policy, EV SSL can also help companies achieve compliance with regulatory standards surrounding the security of personal information. But the primary benefit of EV SSL is to render trust and security in a simple, visible way for end users to see and understand ‐ helping companies establish online trust and increase their perceived credibility. This directly translates into increased conversions and customer loyalty.
ExtendedSSL Overview: https://www.globalsign.com/ssl/ev-ssl/